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PP 041: Don’t Overthink It and Start Doing the Work with Lincoln Design Co.

Don't Overthink It and Start Doing the Work with Lincoln Design Co.

Lincoln Design Co.

This week on the show I’m stoked to bring you Lincoln Design Co.

I’ve been following these dudes work religiously since I discovered them on Instagram about a year and a half ago. I was lucky enough to meet up with them at Crop Conference and get them on the show with their crazy schedule.

Lincoln Design Co is a Brand Design & Creative Agency who works with the likes of Nike, Element Skateboards, Harley, Ninja Turtles, Transformers, Disney, Nerf, Hot Wheels, Tony Hawk, Nickelodeon, yadda yadda I could keep on going but you get the point.

These dudes are the shit and I feel very honored to get to share a bit of their story and background with you today.

In this episode, Dan Janssen and company talk about:

  • building Lincoln Design Co. from the previous Soup Graphics.
  • organizing a killer on-site / remote team of illustrators and designers.
  • how they got started whether they had the traditional design education or not.
  • managing large client with tight turnaround times.
  • making time for brand awareness by having fun with creating merch.
  • what the typical day-to-day operations look like.
  • a look into their designing process.
  • upcoming projects and work they are excited about.

Don't Overthink It and Start Doing the Work with Lincoln Design Co.

Their team is made up of 6 people:

    1. Dan Janssen –  The fearless leader and founder who specializes in graphic design
    2. Dustin Noden –  Dan’s second in command, art director and designer a.k.a. “@dontrealllycare
    3. Brandon Hunsaker – Senior Illustrator (works remote in San Diego)
    4. Damasso Sanchez – Senior Illustrator and animation wizard (works remote in San Diego)
    5. Davy LeChevance – Designer / Illustrator / Script & Pizza enthusiast a.k.a.  “@Mighty Short” from France
    6. Jordan Mahaffey – Designer a.k.a. “@StakeYourClaim

Don't Overthink It and Start Doing the Work with Lincoln Design Co.

Don't Overthink It and Start Doing the Work with Lincoln Design Co. Don't Overthink It and Start Doing the Work with Lincoln Design Co.

Upcoming Things to Keep an Eye Out For

Over the next few months, it’s safe to say Lincoln Design Co. has a few things popping off that we should be excited for.

Recently on June 16th, they had an open house to kick off their new office location…and they have a skate ramp built inside.

They also have some upcoming collabs with Morning Breath Inc and NASCAR x Ninja Turtles. Other things coming up they are excited about are Transformers Primitive Skateboard Packaging and team retreat towards the end of summer on the Oregon coast.

Don't Overthink It and Start Doing the Work with Lincoln Design Co.

Don't Overthink It and Start Doing the Work with Lincoln Design Co.

Shownotes

 

Don't Overthink It and Start Doing the Work with Lincoln Design Co. Don't Overthink It and Start Doing the Work with Lincoln Design Co.

Join the discussion 2 Comments

  • So I hear these guys talking about all the annual conferences they attend either as speakers or attendees, merch and merch booths etc and all I can think is “damn, how much does all that that cost?” It can’t be cheap. And with 6 guys on the payroll and a new office, how do they manage all their overhead, incoming and outgoing expenses? Who manages the cash flow, and what recommendations do they have for other startups regarding this subject? Doing cool shit is what we all aspire to do, but you still gotta pay the bills. Just curious – would love to hear back from Dan or whoever at Lincoln. Thanks!

    • Scotty Russell says:

      Yo yo, I know for sure it wasn’t always that way. It was probably possible once Dan built up his clientele with Soup Graphics. I’m sure this was an over time thing and they’ve worked to be in a position where they can travel. Alot of conferences and tradeshows will cover a lot of travel and expenses for people like them because they know it will attract others to travel.

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